How to employ Data Visualization?

Visualization is a graphical representation of data descriptions that is intended to reveal the complex information in the data at a glance. Data journalism visualization is the application of visualization in the field of journalism, integrating data with news value, serving the needs of communicating news and satisfying the audience’s access to information

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Using visualization is able to more effectively show news value. Data can tell the truth as well as news can tell the truth, they are consistent from a perspective of news value. And data is a more intuitive form of storytelling. Through the visualization, the most of the useful data can be integrated, more effectively, more intuitively and more interestingly to attract the audience. Moreover, through the various elements of the news and events related to the integration of factors that lead to the reader’s thinking, extend the impact of news and related aspects.

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Well, in my opinion, data visualization is not a panacea for data presentation and cannot be blindly used. It is not advisable to visualize the data when the news story can be successfully reported in a traditional journalism way or if the data of the news story is not enough or lack of relevance.

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Will data journalism replace traditional journalism?

This week, we move to data journalism. I am interested in the possibility of data journalism can replace traditional journalism.

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First of all, the premise of data journalism is a variety of data disclosure. If there is no data disclosure, data collection, collation and analysis cannot be conducted. However, it is not easy to get the big data, nor is it can be seen in all the areas covered by news reports. As a result, data journalism is a new form of news coverage in the era of big data, which reinforces certain areas of news reporting and makes up for the weakness of traditional news reports. Therefore, in my opinion, data journalism cannot completely replace traditional news reports but can complement traditional journalism.

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Secondly, big data in the amount of information on the advantages is easy to make people have too optimistic about the news reports base on big data. However, from the perspective of data properties and production, the fact is opposite. Firstly, it is very hard to prove the reliability of data journalism. In addition, the majority of the source of data journalism is from the government, enterprises, social groups and other public databases. Although these data provide sufficient statistical data for news reports, some valuable information is not public and even be protected as secrets. Thus, in my opinion, the data available to the media is limited. And in this case, the data analysis is likely to be inaccurate.

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Can network effects always be effective?

This week, our topic moves to network effects. The concept of the network effect is that the value of a product or a service increases as the size of the user who uses the product or service increases. However, can network effects always be effective?

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First of all, when the number of nodes in a network is greater, there would be more risks of abuse and more lose. A computer virus is a typical example. Windows system has formed a huge personal computer network, access to a variety of convenience. But, people have to bear the huge losses caused by the virus as well. Many people began to switch from IE to Firefox, not because Firefox is faster or more stable, just because it is very hard to prevent IE from being damaged by viruses.

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Secondly, the size of the network is larger, the greater maintenance cost of the network will be. Taking people’s social networks as an example, of course, to expand the personal social network can bring more potential opportunities, but at the same time, the maintenance of the network also need to spend more energy.

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In addition, in my opinion, different age groups and different occupations may need different social networks. Students usually do not have a wide range of social relationships, and they have a lot of time to consume. As a result, their needs are the almost unlimited expansion of the network. I think this is the key to the success of Facebook and Linkedin.

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However, for a group of business people, they already have a certain social network. The value of time is often higher than the value of the expansion of the network. So, they usually just want to more effectively manage and maintain the network, rather than let it unrestricted Inflate.

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As the two limitations of network effects talked above, network effects may not be always effective. It needs to be considered in different circumstances when applying network effects theory in the development of digital media.

The weaknesses of audience fragmentation in digital marketing

This week, our topic moves to Digital Audiences.  I found some interesting points of view about audience fragmentation in digital marketing.

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The social media itself is much more complex than the traditional media. The traditional media establishes a relationship between the media and consumers. However, the social media has formed multiple relationships between the media and consumers, consumers, and consumers. It focuses more on connection, interests, and contents between people, which is more complex.

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For the establishment of the brand, companies need to build a clear, single and consistent image, therefore, with traditional media, to pass a business appeal, a unique proposition, a visual image will be easier. However, in social media, a variety of fragmented information dissemination is passing a noisy voice, which is detrimental for the establishment of a clear brand image. As a result, consumers will publish a variety of comments at any time, which may damage the corporate brand image.

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In addition, the traditional media communication is strong and simple. A subject, a slogan, a demand, all can form a distinctive icon. In my point of view, as the most of the content that businesses spread in social media has nothing to do with the brand. The purpose of corporate communication can be seen as deviated from the brand. As a result, audience fragmentation may not be helpful in the age of digital media.

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What is news industry that has not been influenced by digital media?

This week, our topic moves to Media and News Platforms. The ways where we access, consume, discuss, share and produce news stories are profoundly changed by digital platforms and digitalization.

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Digitalization is one of the main driving forces of the news industry in recent years. It affects the news value, professional ethics, workflow, working conditions, newsroom management and other aspects. Digital media has not only changed the practice of news in developed countries but also profoundly changes the way journalists work in emerging markets.

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Digital media brings opportunities to the news as well as risks and challenges. Digitization facilitates the collection and dissemination of news but does not necessarily lead to better news coverage. Plagiarism, lack of confirmation, and other non-professional journalism practice in many countries began to grow rapidly.

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Specifically,  digitalization has created new publishing platforms and channels of communication for professionals and citizen journalists. But most of the news published on that platforms do not seem to have more social impact. Digitalization even has brought great damage to the news in some countries.

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Secondly, despite the fact that digital platforms and independent medias provide professional and citizen journalists the opportunity to conduct research, investigation and then publish and disseminate news, in many countries, it is doubtful whether the original content created by such journalists is reliable.

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Last but not the least, although digital media gives the vulnerable groups and access to public comment, it does not change the traditional media in the face of sensitive issues when restricted, biased, a sensational way of reporting. Today, almost all of the candidates will use the social media platform to communicate with voters, but only a few countries can digitize and generate new political participants. However, digital media has greatly increased the volume of political discussions, bringing about the political interests of the general public.

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How can we make money on the Internet?

This week we move to the history of the Internet. The history of the Internet is very short, even in relation to a human lifetime. And more and more traditional industries are being hit by the Internet, many companies are facing the challenges of the Internet. They want a better understanding of the Internet, and they think that the Internet is a kind of medicine which can cure every disease.

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To be frankly, I am more interested in one thing which is how can we make money on the Internet. I think that traditional enterprises must understand the characteristics of the Internet economy and the differences compared with the traditional economy, so as to better meet the challenges brought by the Internet. If we use the traditional economic thinking to compete in the Internet era, it will look like a shark climb to the land to fight with a leopard. The result must be a kind of lose.

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There is no user before the Internet concept, customers are the priority. Who is the customer? Who gave companies money who are the customers. The customer plays a parents role in feeding companies. This traditional business model is more binary, a company provides a service to sell a product to a person, then this person is the company’s client. This is a binary relationship.

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The Internet brings another relationship which is the concept of users. A user may use a company’s products or services, but this company may not earn money from the user. In this way, why is the user regarded as the first in the Internet era? Under the umbrella of the Internet, the priority is not how to make the user be the object of making money, but to consider how to provide some values to these users who do not pay. So that there will be more users who can recognize the company and become users.

 

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There are only three ways to make money when it comes to the business model of the Internet. Number one is selling things on the Internet; the second is to accumulate users like search, portal as advertising; the third is offering value-added services

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Well, in my opinion, these three models could cover all business models of the Internet. However, all of the three models have a premise which is a mass user database. Therefore, if there is no mass user database, these three models will not build up.

Can crowdfunding be a new lifeboat for journalism?

This week we focus on how the digital media era changes the way which journalism funded. Angela Phillips’s post: Will crowdfunding save journalism? inspired me to think that can crowdfunding become a new business model for journalism?Word Cloud

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Crowdfunding journalism refers to a business model that is submitted by the people from the press to some report plans, be recognized by the public, and obtain a large number of small public funds to begin the implementation of the news report plan. Some crowdfunding-related websites are very popular in the world, such as US’s kickstarter.com, Australia’s Youcomnews.com, Italy’s Spotus.it, and France’s jaimelinfo.

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The merits of the crowdfunding journalism are that flexible high-quality news reports based on brainstorming and independent funding will no longer rely on professional media. This business model is able to increase the number of readers and speak for the vulnerable groups while pursuits independent investigations and high-quality news content.

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One negative of crowdfunding is the objective and impartiality of news report. In terms of news project sponsors, there is no limitation. The sponsor can be professional journalists or ordinary citizens. Unlike professionally educated journalists, there may be no professional media literacy of ordinary citizens. As a result, the objectivity and reality of the news may not be guaranteed.

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Last, in my opinion, no matter whether crowdfunding can be a new business model which can gain money for the journalism. It, at least, a nice try to change the old heavily advertising based business model for the journalism industry.

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