The rise of digital platforms has undoubtedly helped giving businesses the opportunity to reach a wider audience, engage more with its consumers, and be more cost-effective in terms of physical resources.
However, it is worth mentioning that digital platform can only be a tremendous help to businesses if it is used correctly.
Traditional newspapers might find ways to adapt to this ever-changing online and mobile media trends, one way is by leveraging into digital platforms. However, many newspapers tend to ‘shovelware‘ — in which they simply copy the news that they published in the newspaper and posted it on its digital platform.
It does not work that way.
It should be noted that people use different platforms for different purposes. For example, I personally use mobile phones to access quick, short and live updates. On tablets, I tend to read longforms, feature stories, watch videos. And in desktop, I am more inclined to access complex data, infographics, and watch longer videos.
This approach requires newspapers and journalists to create contents tailored specifically for each medium and reader, as not all contents are good enough that it can move from one platform to the next. Some contents will not translate well for different device interfaces.
For example, newspapers might cover general news in their daily paper, post live update of breaking news on Twitter, encourage discussion of heated debate on its forum or even create a website solely for user-generated content comprises of members that discuss the current news. This way, the company will create a better engagement and cultivate a deeper relationship with its community.
Although digital platform allows businesses to operate more conveniently and all, it is important to highlight the fact that the development of digital platform also enables the power to shift from organization to users.
As consumers are now able to share, like and comment the contents, they are becoming more powerful than ever. With the rise of digital platforms, consumers are now more willing to share and voice their opinions about a certain product, brand, or business, that can either help or hurt the brand.